Behavioral Learning Theories Have Been Criticized For

question 53

Multiple Choice

Behavioral learning theories have been criticized for:

• A)focusing on providing information through subliminal learning processes.
• B)using suggestive illustrations to make consumers respond to internal stimuli.
• C)employing the use of violence in altering mind-body awareness.
• D)emphasizing the role of internal psychological processes and basing the theories on stimulus-response orientation.
• E)assuming a mechanistic view of the consumer that puts too much emphasis on external stimulus factors.

Identify the factors influencing the compensation of sales managers and sales personnel.

Recognize the importance of customer service in sales.

Distinguish between different types of sales strategies and their applications.

Understand the significance of personal rewards and motivations in sales success.

---

Definitions:

John Locke

A 17th-century English philosopher and political theorist, often credited as a founder of modern liberal democracy and known for his theories on the social contract and natural rights.

Inhumanity

The quality of lacking compassion or mercy; acts that are cruel and brutal.

Slave Trade

The forced transportation and sale of African people to the Americas and other parts of the world, a central element of global economic history until the 19th century.

Consent of the Governed

A political concept that suggests government's legitimacy and moral right to use state power is only justified and lawful when consented to by the people or society over which that power is exercised.