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Adidas has different versions of its ads that are designed to appeal to different age groups and different regions of the United States, or _________________, because it found that these segments had different beliefs, values, norms, and patterns of behavior than the larger cultural mainstream.
Change Agents
Individuals or entities that act as catalysts for change, facilitating, implementing, and leading efforts to make organizational or societal changes.
Preparation
The act of making ready or being made ready for use or consideration; involves planning and organizing resources and activities beforehand.
Persistence
The quality of continuing steadfastly in a course of action in spite of obstacles or discouragement.
Progress
Forward or onward movement towards achieving specific goals, improvements, or developments.
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