Media Buying Services Have Found a Niche by Specializing in the Analysis

question 26

True/False

Media buying services have found a niche by specializing in the analysis and purchase of advertising time and space.

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Definitions:

Report Source

The underlying data or information used to generate a report, which can include databases, spreadsheets, or other data collections.

Report Design View

A feature in database applications that allows users to create and modify the layout and formatting of reports in a more detailed and specific manner before printing or sharing.

XML

Extensible Markup Language, a flexible way to create information formats and electronically share structured data via the public Internet, as well as via corporate networks.

Structured Data

Data that is organized in a formatted way, making it easily searchable and understandable by computer algorithms, typically found in databases and spreadsheets.