Creative Networks Is a Major Participant in the Advertising and Promotion

question 79

Multiple Choice

Creative Networks is a major participant in the advertising and promotion process. It attracts various companies to buy space and time with them by providing the same at discounted rates. Creative Networks helps these companies reach their target market effectively by communicating their message. In this scenario, Creative Networks is a(n) :

• A)advertiser.
• B)collateral service provider.
• C)media organization.
• D)creative boutique.
• E)sales promotion agency.

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Definitions:

Total Revenue

The sum of money a company earns from selling products or providing services in a specific time frame.

Elastic

Describes a situation where the quantity demanded or supplied of a good or service is highly responsive to changes in its price.

Inelastic

Characterizes a situation where the demand for a product is not significantly affected by changes in price.

Elastic

Describes a situation in economics where the demand for a product or service significantly changes in response to a change in price.