In Companies That Follow a Centralized Organizational System, Who Among

question 74

Multiple Choice

In companies that follow a centralized organizational system, who among the following is likely to be given the title "marketing communications manager"?

• A)art director
• B)brand manager
• C)advertising manager
• D)product manager
• E)copywriter

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Definitions:

Significant Problem

An issue or challenge of considerable importance or magnitude that requires attention and resolution.

Significant Want

A strong desire or need that is considered important or of great consequence.

After-Tax Profits

The net income a company remains with after all taxes have been deducted from its earnings.

Gross Margin

A company's total sales revenue minus its cost of goods sold, divided by the total sales revenue, expressed as a percentage. It represents the proportion of each dollar of revenue that the company retains as gross profit.