Which of the Following Is True About the Functions of the Advertising

question 114

Multiple Choice

Which of the following is true about the functions of the advertising manager in a centralized system?

• A)The advertising manager is responsible for all sales and sales management activities.
• B)The advertising manager has the final say in determining the sales forecasts.
• C)The role of an advertising manager is similar to the role of an art director in a decentralized organization.
• D)The advertising manager controls the entire promotions operation.
• E)The advertising manager does not deal with planning and budgeting.

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Definitions:

Restructuring Strategy

A corporate management term referring to the act of reorganizing the legal, ownership, operational, or other structures of a company for the purpose of making it more profitable or better organized for its present needs.

Retrenchment

A corporate strategy that involves reducing the size or scope of a company's operations, often through layoffs or the sale of assets, as a way to become more financially stable.

Scale and Mix of Operations

Refers to the size, scope, and combination of processes or activities carried out within an organization to produce goods or deliver services.

Differentiation Strategy

Differentiation strategy is a marketing approach in which a company develops and promotes products that distinguish themselves from those of competitors on the basis of attributes like design, quality, or performance.