Which of the Following Statements Is True of Media Departments

question 40

Multiple Choice

Which of the following statements is true of media departments?

• A)Their brief is primarily creative.
• B)They lack the ability or the authority to negotiate prices.
• C)They review information on demographics and radio listenership.
• D)They are in charge of creating the clients' advertising message.
• E)They are generally headed by an account planner.

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Definitions:

Radiating Chapels

In medieval churches, chapels for the display of relics that opened directly onto the ambulatory and the transept.

Three-Story Nave

An architectural feature found in large churches or cathedrals, referring to a main body that is vertically divided into three levels, often comprised of the nave proper, a triforium, and a clerestory.

Saint-Étienne

Refers to various churches and cathedrals, with the term "Saint-Étienne" often denoting dedication to Saint Stephen, celebrated for its architectural significance.

Timber Roof

A roof constructed using timber framing, characteristic for its use of wood beams and rafters in supporting the roof's structure.