Which of the Following Statements Is True of Media Departments

question 40

Multiple Choice

Which of the following statements is true of media departments?

• A)Their brief is primarily creative.
• B)They lack the ability or the authority to negotiate prices.
• C)They review information on demographics and radio listenership.
• D)They are in charge of creating the clients' advertising message.
• E)They are generally headed by an account planner.

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Definitions:

Operating Activities

Comprises the primary activities of a business that relate to providing goods and services, generating revenue, and paying expenses.

Comparative Balance Sheet

A financial statement that presents a company's financial position at different points in time side-by-side to assess changes in assets, liabilities, and equity.

Cash Dividend

A cash dividend is a payment made by a company to its shareholders, typically from its profits, in the form of cash or electronic funds transfer.

Financing Activities

Transactions and events involving changes in equity and debt in the financial structure of a company, such as issuing shares or taking loans.