When Positioning by Product Class, Marketers Only Position Against Brands

question 98

True/False

When positioning by product class, marketers only position against brands, and not against other product categories.

---

Definitions:

Network

A collection of interconnected individuals or organizations that exchange information, contacts, and experience for professional or social benefit.

Career Advancement

The process of moving up in rank or position within a company or field, often involving gaining additional responsibilities, expertise, and financial benefits.

Vitality

The state of being strong, active, and full of energy; often used to describe both physical and mental liveliness.

Networking

Networking is the process of building, maintaining, and utilizing relationships for professional or social advantages.