________________ Is Dividing a Market into Distinct Groups That (1)

question 74

Multiple Choice

________________ is dividing a market into distinct groups that (1) have common needs, and (2) will respond similarly to a marketing action.

• A)Market segmentation
• B)Competitor indexing
• C)Mass customization
• D)Cross merchandising
• E)Cross-branding

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Definitions:

Maslow's Hierarchy

A theory in psychology proposed by Abraham Maslow that posits a hierarchy of human needs, from basic physiological needs to self-actualization.

Full Potential

The maximum level of achievement or development that an individual, organization, or system can reach.

Maslow's Hierarchy

A theory in psychology proposed by Abraham Maslow that suggests human needs are arranged in a hierarchy, from physiological needs to self-actualization.

School Sports

Athletic programs and activities organized by educational institutions, which promote physical fitness, teamwork, and sportsmanship among students.