A Company That Divides Its Target Markets Based on Their

question 112

Multiple Choice

A company that divides its target markets based on their perceived level of loyalty is using:

• A)benefit segmentation.
• B)geographic segmentation.
• C)socioeconomic segmentation.
• D)behavioristic segmentation.
• E)outlet segmentation.

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Definitions:

Odorants

Chemicals that are capable of eliciting an olfactory response, meaning they have properties that allow them to be smelled.

Detecting Scent

The ability of organisms to identify and respond to chemical signals in the environment through the sense of smell.

Signaling Scent

Odors or fragrances emitted by organisms or substances, used to communicate or indicate presence.

Social Functions

The roles or responsibilities of an entity or individual within a society that contribute to its operation and stability.