To Encourage More People to Use Mass Transit, Ads from Providers

question 104

Multiple Choice

To encourage more people to use mass transit, ads from providers of mass transportation compare the ease and comfort of riding mass transit with the difficulties of driving in congested traffic and parking headaches. With respect to the positioning strategies, these mass transportation providers are making use of positioning by:

• A)product class.
• B)product user.
• C)price/quality.
• D)applications.
• E)cultural symbols.

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Definitions:

Variety

Variety in the context of economics refers to the range of different products or services available in a market, catering to diverse consumer preferences and contributing to market competition.

Minimum Wage

The lowest legal salary that employers can pay their workers, aimed at protecting workers from unduly low pay.

Highly Capitalized

Describes companies or financial institutions that possess a large amount of capital, either through equity or debt, which often provides stability.

Chain Restaurants

Eateries that are part of a series or network, typically offering standardized menus, ingredients, and decor across multiple locations.