Which of the Following Statements Best Defines Value

question 8

Multiple Choice

Which of the following statements best defines value?

• A)the coordination of all seller-initiated efforts to set up channels of information and persuasion in order to sell goods and services or promote an idea
• B)the combination of factors like name, logo, design, and packaging that comes to mind when consumers think about a brand
• C)the desire and ability of two or more parties to exchange something of importance with one another
• D)the customer's perception of all of the benefits of a product or service weighed against all the costs of acquiring and consuming it
• E)the amount of funds invested by the shareholders of a company in promoting its product portfolio

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Definitions:

Particle Board

An engineered wood product made from wood chips, sawmill shavings, or even sawdust, and a synthetic resin or other suitable binder, which is pressed and extruded.

Diversification Strategy

A growth strategy where a business enters into a new market or industry which it is not currently in, while also creating a new product for that new market.

Brand Recognition

Brand recognition is the extent to which consumers can correctly identify a brand through its visual indicators like logos, colors, packaging, or advertising, without the brand name being mentioned.

Viral Marketing

Marketing techniques that use social networks to produce increases in brand awareness or sales through self-replicating viral processes.