Which of the Following Elements of the Promotional Mix Is

question 93

Multiple Choice

Which of the following elements of the promotional mix is defined as a paid form of nonpersonal presentation of ideas, goods, or services by an identified sponsor using predominantly mass media?

• A)advertising
• B)branding
• C)packaging
• D)publicity
• E)sales promotion

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Definitions:

U.S. Census Bureau

A principal agency of the U.S. Federal Statistical System responsible for producing data about the American people and economy.

Population Shifts

Changes in the size, distribution, and composition of a population over time, affecting various aspects of society and economy.

House of Representatives

One of the two chambers in the legislative branch of many democratic governments, responsible for making and passing laws.

Demographic Variable

Characteristics of populations, like age, gender, income, and education, which are used in segmenting markets.