_____ Involves the Process for Planning, Executing, Evaluating, and Controlling

question 53

Multiple Choice

_____ involves the process for planning, executing, evaluating, and controlling the use of various promotional-mix elements to effectively reach target audiences.

• A)Marketing information system management
• B)Integrated marketing communications management
• C)Customer relationship management
• D)Differential communications management
• E)Communications process accounting

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Definitions:

Von Restorff Effect

A psychological principle that items which stand out are more likely to be remembered than other items.

Episodic Memory

The memory of autobiographical events that can be explicitly stated, including times, places, and associated emotions.

State-dependent Memory

The phenomenon whereby information learned in a particular state of mind is more easily recalled when in the same state.

Episodic Memory

The subtype of long-term memory that involves the recollection of specific events, situations, and experiences.