Primary-Demand Advertising Is Designed To

question 58

Multiple Choice

Primary-demand advertising is designed to:

• A)influence the purchase of only industrial goods and services.
• B)stimulate demand for a general product class or entire industry.
• C)help launch a specific line extension.
• D)stimulate demand for existing products that are "dying."
• E)create a market share gain for the industry leader.

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Definitions:

Extranet

An extranet is a private network that allows controlled access to partners, vendors, and suppliers or an authorized set of users outside the company to access specific parts of an organization's information or operations.

Intranet

A private network accessible only to an organization's staff, often containing company information and tools for collaboration and communication.

Internet-Based Technology

Technology that relies on the Internet for communication, data transfer, and accessing, creating, or sharing content and services.

Information- And Communication-Based

Pertains to processes or technologies centered around the creation, storage, exchange, and use of information through electronic communication systems.