One of the Primary Advantages Inherent in the Use of Publicity

question 53

Multiple Choice

One of the primary advantages inherent in the use of publicity is its:

• A)ability to be personalized.
• B)credibility.
• C)negligible variable costs.
• D)tangibility.
• E)ability to be closely controlled.

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Definitions:

Revenue Account

An account that records sales, services, or other income earned by a business.

Asset Account

Accounts on a balance sheet that represent the resources owned by a company, which are expected to provide future economic benefits.

Liabilities

Financial obligations of a business, including debts and other amounts owed to creditors.

Accounts Receivable

An asset account on the balance sheet that represents money owed to a company by customers for goods or services that have been delivered or used but not yet paid for.