Which of the Following Promotional Tools Best Suits a Business-To-Business

question 90

Multiple Choice

Which of the following promotional tools best suits a business-to-business marketer who sells expensive, risky, and often complex products?

• A)print advertising
• B)sales promotion
• C)public relations
• D)personal selling
• E)publicity

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Definitions:

Contest

A competitive event in which participants strive to win by surpassing others in some criterion, ranging from sports to creative endeavors.

Promotional Co-Branding

Promotional co-branding is a marketing strategy where two or more brands collaborate on a promotional campaign or product, leveraging each other's strengths to increase awareness and interest among consumers.

Cross-Promotion

Marketing strategy where two or more companies promote each other's products or services to leverage their respective audiences.

Joint-Venture Promotion

A marketing strategy where two or more parties collaborate to promote a product, service, or venture, sharing resources and benefits.