Which of the Following Statements Can Be Used to Refute

question 66

Multiple Choice

Which of the following statements can be used to refute the argument that advertising reduces the number of choices available to consumers?

• A)Advertising can be used to create and maintain brand loyalty for dominant brands.
• B)Dominant brands can afford to spend more on advertising and that makes it difficult for smaller brands to compete against them.
• C)Heavily advertised brands dominate the market in certain product categories such as soft drinks,beer,and cereal.
• D)Advertising can be used to inform consumers of new brands and offer them as an alternative to existing brands.
• E)All of the above refute the argument that advertising reduces the number of choices available to consumers.

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Definitions:

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