The Type of Advertising Appeals That Has Received the Most

question 55

Multiple Choice

The type of advertising appeals that has received the most criticism for being in poor taste is:

• A)personal computer ads targeted at children
• B)fear appeals used to sell shampoos and deodorants
• C)humorous appeals used to make fun of people who are socially inept
• D)ads using sex and/or nudity
• E)unfair comparative ads

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Definitions:

Manager Of Vendor Contracts

An individual responsible for overseeing and managing contracts with suppliers and vendors, ensuring terms are fulfilled and evaluating performance.

Specifications

Detailed descriptions of design, materials, and performance criteria that products or services must meet or exceed.

Compliance

Adherence to laws, regulations, guidelines, and specifications relevant to business operations or activities.

Fixed Fee

A pricing structure where the cost of a service or project is agreed upon upfront and not subject to change based on time or resources used.