If a Firm Advertises a Product That Is Not in the Category

question 107

Multiple Choice

If a firm advertises a product that is not in the category covered by the FTC ad substantiation program,the advertiser:

• A)does not have to be concerned with substantiation of ad claims
• B)cannot be required to engage in corrective advertising
• C)may be vulnerable to a claim of false advertising from competitors under the Robinson Patman Act
• D)may be vulnerable to a challenge of their claim from competitors under the Lanham Act
• E)may have to engage in corrective advertising under the Lanham Act

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Definitions:

Power Steering Belt

A belt connected to the vehicle's engine that powers the steering pump to facilitate easier steering of the vehicle.

Internal Pump Parts

Components located inside a pump that are essential to its operation, including impellers, shafts, seals, and gaskets.

Erratic Assist

A term used to describe unpredictable or inconsistent help or support, often in the context of mechanical or electronic systems.

Power Steering System

A system in vehicles that uses hydraulic or electric assistance to reduce the effort needed to steer the wheels.