Which of the Following Statements About the Use of Advertising

question 75

Multiple Choice

Which of the following statements about the use of advertising and sales promotion in international markets is true?

• A)Advertising can often be done on a global basis while sales promotion must often be adapted to local markets.
• B)Sales promotion can often be done on a global basis while advertising must often be adapted to local markets.
• C)Advertising and sales promotion can be done either locally or globally with equal effectiveness.
• D)Advertising and sales promotion are most effective when done on a regional basis.
• E)Advertising is subject to varying regulations in foreign markets but sales promotion is not.

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Definitions:

Leadership Positions

Roles or titles held within an organization that carry with them responsibility for guiding and influencing others.

Social Needs

Fundamental human desires to belong to groups, including family, friends, and co-workers, and to be accepted by others.

Need For Achievement

A psychological drive or motivation to accomplish tasks, achieve excellence, and overcome obstacles.

Motives

Internal drives that prompt individuals to take action or behave in a certain way.