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Opponents of the standardized global advertising approach argue that very few products lend themselves to global advertising because of differences in:
Clams
Marine or freshwater mollusks with two shells of equal size that are connected by a hinge, often buried in sand or mud.
Plants
Living organisms belonging to the kingdom Plantae, characterized by photosynthesis, a process that converts light energy into chemical energy.
Insects
Small arthropods belonging to the class Insecta, characterized by a three-part body, compound eyes, and one pair of antennae.
Cenozoic
The current geological era, beginning 66 million years ago and marked by significant evolutionary developments.
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