Posttesting Is Designed To

question 39

Multiple Choice

Posttesting is designed to:

• A)act as a benchmark for when to begin the situation analysis.
• B)check the impact of positioning statements.
• C)determine if the campaign accomplished the objectives sought.
• D)determine what psychological factors will influence ad perception.
• E)avoid problems associated with selective perception.

---

Definitions:

Randomly Assign

A method used in experimental designs where participants are allocated to different groups without any systematic criteria, helping to minimize bias.

Experimental Group

In research, the group of subjects who are exposed to the variable under investigation, in contrast to the control group.

Independent Variable

In experimental research, the variable that is intentionally manipulated by the researcher to explore its effect on a dependent variable.

Manipulation

The skillful or devious exertion of influence over someone for personal gain or to serve one's purposes.