One of the Primary Benefits Inherent in Using Tracking Studies

question 87

Multiple Choice

One of the primary benefits inherent in using tracking studies to measure ad effectiveness is:

• A)high level of efficiency.
• B)low cost.
• C)the ability to tailor the measures to each campaign or situation.
• D)its timeliness.
• E)the speed with which results can be gathered and tabulated.

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Definitions:

Pie

A baked dish typically made with a pastry dough casing that contains a filling of various sweet or savory ingredients.

Total Utility

The complete fulfillment obtained through the consumption of a specified quantity of products or services.

Macaroni and Cheese

A popular dish made with cooked macaroni pasta and a cheese sauce, often baked to finish.

Serving

Serving refers to the act of presenting food or drinks to someone, typically in a restaurant or hospitality context.