Personal Selling Most Notably Differs from the Other Forms of Promotional

question 60

Multiple Choice

Personal selling most notably differs from the other forms of promotional communication due to:

• A)communications techniques that can be integrated into a marketing communications strategy
• B)the opportunity for direct and immediate feedback
• C)a symbiotic relationship
• D)a standardized message
• E)all of the above Note that direct marketing also makes effective use of personalized messages.

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