The Ability to Specifically Tailor the Message May Prove to Be

question 3

Multiple Choice

The ability to specifically tailor the message may prove to be either an advantage or a disadvantage.Under which of the following situations might this advantage become a disadvantage?

• A)when costs per contact are high
• B)when salespeople alter the message just to get a sale
• C)when the price is not negotiable
• D)when the product is complex
• E)when distribution channels are short and direct to the end user

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Definitions:

Inductive Reasoning

A logical process in which multiple premises, collected through observation, are used to arrive at a probable conclusion.

Concrete Operational Thought

Piaget’s term for the ability to reason logically about direct experiences and perceptions.

Formal Operational Thought

The final stage of cognitive development (according to Piaget), characterized by the ability to think abstractly, logically, and systematically.

Imaginary Audience

A psychological concept where an individual imagines and believes that multitudes of people are enthusiastically listening to or watching them.