An Advertiser Who Is "Managing the Buzz" Is Dealing with Something

question 74

Multiple Choice

An advertiser who is "managing the buzz" is dealing with something that is a topic of conversation for lots of consumers-it is what is hot in society.In terms of the promotional mix,"managing the buzz" would be most closely associated with:

• A)corporate advertising
• B)sales promotions
• C)personal selling
• D)publicity and public relations
• E)direct-response advertising

Address problem participants in training sessions.

Understand the ethical considerations in training programs.

Analyze the factors involved in creating a conducive learning environment.

Apply Robert Gagné’s nine events of instruction to training delivery.

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Definitions:

Hippocampus

A part of the brain involved in memory formation, organization, and storage.

Emotion-Provoking Stimuli

Objects, events, or contexts that trigger emotional responses.

Amygdala

A small, almond-shaped structure in the brain involved in emotion regulation, especially fear and the encoding of memories of emotional events.

Long-Term Memories

Memories stored with an unlimited capacity that can last from a few days to a lifetime, including both declarative (explicit) memories, such as facts and events, and non-declarative (implicit) memories, such as skills and conditioned responses.