Which of the Following Promotional Activities Would Best Exemplify the New

question 13

Multiple Choice

Which of the following promotional activities would best exemplify the new role of public relations?

• A)use of Brittany Spears as a spokesperson for Pepsi
• B)initiation of a contest to find a new spokesperson for a brand
• C)donation of money to the favorite charity of a firm's CEO
• D)sponsorship of a marathon
• E)donation of money to support a local children's soccer team

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Definitions:

Expense Function

A mathematical function that describes the cost associated with a particular level of production or activity.

Revenue Function

A Revenue Function is a mathematical representation of how a company's revenue is dependent on the selling price and quantity of goods or services sold.

Supply Curves

Graphs showing the relationship between the price of a good and the quantity of that good a seller is willing to supply.

Demand Curves

A graphical representation showing the relationship between the price of a good and the quantity demanded by consumers.