Public Relations Campaigns Must Be Evaluated in Order To

question 20

Multiple Choice

Public relations campaigns must be evaluated in order to:

• A)determine their contribution toward achieving communications objectives
• B)tell management what has been achieved through PR activities
• C)provide management quantitative ways to judge PR activities
• D)provide management ways to judge the quality of PR activities
• E)do all of the above

---

Definitions:

Clothing

Textile and fabric materials worn on the body, designed for reasons ranging from functional protection to cultural and personal expression.

Food

Any nutritious substance that people or animals eat or drink in order to maintain life and growth.

Budget Constraint

A concept in economics that represents all the combinations of goods and services a consumer can afford given their income level and the prices of goods.

Good X

Good X typically represents a hypothetical product used in economic models and problems to explain various concepts.