Post Cereal Is Introducing a New Kind of Breakfast Cereal

question 94

Multiple Choice

Post Cereal is introducing a new kind of breakfast cereal that is soy-based and targeted at health-conscious adults between the ages of 25 and 50.The marketing objectives for the introduction are to generate trial and repeat purchase during the 3-month product launch.Which of the following sales promotion tools should work best for Post?

• A)sampling and rebates
• B)rebates and high value checkout coupons
• C)bonus packs,trade allowances,and slotting fees
• D)high value in package coupons and sampling
• E)sweepstakes,contests,and rebates

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Definitions:

FMVSS-121 Redundancy

A redundancy requirement specified in the Federal Motor Vehicle Safety Standards (FMVSS) 121, pertaining to the air brake systems in heavy vehicles, ensuring the system’s effectiveness even when part of it fails.

Pneumatic

In truck technology this term is used mainly to describe chassis air under pressure, as in pneumatic brakes or pneumatic suspension.

Yaw

Vehicle lateral tracking off the intended straight-ahead or turning radius; a vehicle traveling sideways in a skid would be an extreme case of yaw.

Wheelbase

Dimension of a tandem drive axle truck measured between the center of the front axle and the centerline of the tandem bogie. In a two-axle vehicle, it is the distance between the centerline of the front and rear axles.