Which of the Following Statements About On-Package Sampling Is True

question 142

Multiple Choice

Which of the following statements about on-package sampling is true?

• A)This can be a very cost effective sampling method,particularly for multiproduct companies.
• B)A limitation of this sampling method is that the sample is distributed only to purchasers of the carrier brand.
• C)On-package samples can be distributed by attaching them to products not made by the distributing company.
• D)The distribution of on-package samples can be broadened by attaching them to multiple brands or to products made by other companies.
• E)All of the above statements about on-package sampling are true.

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Definitions:

Long-Term Memory

The phase of the memory system that is capable of storing information for long periods of time, often throughout a person's life.

Interference Theory

A theory suggesting that the ability to remember information is affected by other information learned either previously or subsequently.

Proactive Interference

is a phenomenon where older memories inhibit the ability to remember new information because of the clutter or confusion of old and new information.

Long-Term Memory

A type of memory responsible for the storage of information over an extended period, from days to decades.