Frequency Programs

question 157

Multiple Choice

Frequency programs:

• A)are also called continuity programs
• B)have become popular with supermarkets
• C)are also called loyalty programs
• D)give marketers the opportunity to develop databases
• E)are accurately described by all of the above

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Definitions:

Reliability

The degree to which a measurement, test, or instrument yields consistent results over time, contributing to its trustworthiness and accuracy.

Validity

The extent to which a test, measure, or research adequately reflects or assesses the specific concept it is intended to.

Indicators

Variables or metrics that are used to measure and evaluate specific processes, changes, or conditions in various contexts.

Constructs

A concept or model meant to help understand the world, often used to group various ideas or phenomena in psychology, sociology, and other social sciences.