In the Paper on the Last Sunday of October That

question 111

Multiple Choice

in the paper on the last Sunday of October that encourage consumers to change the box of baking soda in their refrigerator when they turn their clocks back to standard time.This is an example of how sales promotion can be used to:

• A)encourage trial of a new brand being introduced
• B)increase consumption of an established brand by identifying a specific use
• C)defend current customers
• D)enhance advertising efforts
• E)encourage repurchase after initial trial