Marketers Can Target Sales Promotion Efforts To

question 63

Multiple Choice

Marketers can target sales promotion efforts to:

• A)consumers
• B)retailers
• C)distributors
• D)salespeople
• E)all of the above

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Definitions:

Bad Debt

Money that has been lent or credited but is unlikely to be repaid and is therefore considered a loss.

Write-off

An accounting practice where the value of an asset is reduced to zero, reflecting its irrecoverability.

Write-down

An accounting term referring to the reduction in the book value of assets when their fair market value has fallen below the previously recorded cost.

Accounting Systems

Procedures and systems used by a business to keep track of its financial transactions and prepare financial statements.