How Has the View of Sales Promotions Changed During the Past

question 116

Multiple Choice

How has the view of sales promotions changed during the past decades?

• A)Sales promotions are now considered an essential part of an organization's branding strategies.
• B)Sales promotion tactics are now developed before the strategy is determined.
• C)Sales promotions are now believed to be an ineffective tool for creating brand image.
• D)Creatives have become more sophisticated,and this sophistication has led to a decline in their dependence on sales promotion.
• E)There is no difference between how marketers used to treat sales promotions and how they treat them now.

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Definitions:

Competitive Forces

The external factors that influence the competitive environment of a market, impacting an organization's strategy and performance.

Mission Statement

A formal summary of the aims and values of a company, organization, or individual, serving as a guide for its strategies and actions.

Specific Products

Items or goods that have distinct features and benefits, targeting a particular customer need or market segment.

Customer Needs

The desires or requirements that consumers have, which they seek to fulfil through purchasing goods or services.