Samples Would Be an Appropriate Promotional Strategy To

question 12

Multiple Choice

Samples would be an appropriate promotional strategy to:

• A)increase the market share of an established brand
• B)induce trial of a new brand that is clearly superior to the competition
• C)assist consumers to learn a new behavior
• D)introduce a new product to the marketplace
• E)do all of the above

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Definitions:

Placebo Effect

The phenomenon that occurs in an experiment when a participant’s response to a treatment is due to his or her expectations about the treatment rather than to the treatment itself.

Sugar Pill

A placebo, often used in medical trials to test the efficacy of new drugs by comparing their effects to those of an inert pill.

Drowsy

A feeling of being sleepily tired and lethargic, not fully awake, often as a prelude to falling asleep.

Random Assignment

The process of selecting participants for experimental and control groups by using a chance procedure to guarantee that each participant has an equal probability of being assigned to any of the groups; a control for selection bias.