The Redemption Rate for Refunds Is Lower Than That for Coupons

question 107

Multiple Choice

The redemption rate for refunds is lower than that for coupons because:

• A)the payoff is smaller.
• B)the reinforcement is immediate.
• C)more effort is required.
• D)the payoff is larger.
• E)the offers tend to expire very quickly.

---

Definitions:

Chicken Stock

A flavorful liquid prepared by simmering chicken bones, vegetables, and herbs, used as a base for soups and sauces.

Liters

A metric unit of capacity, commonly used for measuring volumes of liquid, equal to 1000 cubic centimeters or about 1.76 pints.

Organic Vanilla

Refers to vanilla products that are produced following organic farming practices without the use of synthetic pesticides, artificial fertilizers, or genetically modified organisms (GMOs).

Pints

A unit of volume used primarily in the United States and the British imperial system, equal to 16 fluid ounces or approximately 473 milliliters.