Why Have Frequency Programs Become So Popular with Marketers

question 46

Multiple Choice

Why have frequency programs become so popular with marketers?

• A)Frequency programs support the goal of customer retention.
• B)Frequency programs are especially effective when used for a new product introduction.
• C)Frequency programs are a type of sweepstakes and generate a great deal of consumer interest.
• D)Frequency programs allow marketers to set cookies so they can track consumers' activities.
• E)Frequency programs are a promotional form of brand extension strategies.

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Definitions:

Priming

Activating an idea in someone’s mind so that related ideas are more accessible.

Activating Concept

The process of making certain ideas, memories, or associations more accessible or prominent in one's mind.

Mind

The set of cognitive faculties that enables consciousness, perception, thinking, judgment, and memory—a fundamental aspect of what makes us human.

Schemas

Mental structures consisting of a collection of ideas or concepts used for understanding and interpreting information, guiding cognitive processing and behavior.