In the Paper on the Last Sunday of October That

question 111

Multiple Choice

in the paper on the last Sunday of October that encourage consumers to change the box of baking soda in their refrigerator when they turn their clocks back to standard time.This is an example of how sales promotion can be used to:

• A)encourage trial of a new brand being introduced
• B)increase consumption of an established brand by identifying a specific use
• C)defend current customers
• D)enhance advertising efforts
• E)encourage repurchase after initial trial

---

Definitions:

Directors

Individuals appointed or elected to the board of a corporation who are responsible for overseeing and guiding the company's policies and decisions.

Directors

Individuals elected by shareholders to manage the corporation's affairs and make decision on major company issues.

Voting Trust

A legal arrangement where shareholders' voting rights are transferred to a trustee, typically to consolidate control over a company for a specific period.

Corporate Control

The ownership structure or management practices that determine the decision-making process within a corporation, often related to the possession of a substantial portion of the company's stock.