According to Attribution Theory,a Consumer Who Purchases a Product on Promotion

question 67

Multiple Choice

According to attribution theory,a consumer who purchases a product on promotion may not repurchase because the:

• A)purchase behavior is attributed to an external incentive
• B)relationships between promotions and attitudes are weak
• C)primary reinforcement is the brand,and not the promotional incentive
• D)consumer really does not care about which brand is purchased
• E)purchase is internally motivated and unaffected by an external incentive

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Definitions:

Financial Stability

The condition of having predictable and sufficient income or resources to meet all debts, obligations, and needs without undue stress.

Pragma

A style of love that emphasizes practicality and compatibility in romantic relationships, focusing on long-term considerations and shared goals.

Ludus

A term originating from Latin, referring to a style of love characterized by game-playing, fun, and avoiding emotional attachment.

Empty Love

A relationship type characterized by commitment without intimacy or passion.