There Are Many Topics of Interest on the Web Site

question 32

Multiple Choice

There are many topics of interest on the Web site called www.GirlsOn.com, but Abby is only interested in current movies and books, and Ruby only wants to read about what's new in clothes and make-up. Both have downloaded screensavers from the GirlsOn site and specified the kind of information they are most interested in viewing. This is an example of:

• A) personalized webcasting
• B) SPAM
• C) content-specific e-mail
• D) individualized advertising
• E) individualized pull technology

---

Definitions:

Payback Period

The amount of time it takes for an investment to generate cash flows sufficient to recoup the initial investment cost.

Straight-Line Depreciation

Straight-Line Depreciation is a method of allocating the cost of a tangible asset over its useful life in equal annual amounts, reflecting a constant rate of depreciation.

Net Present Value

A financial metric that calculates the value of projected cash flows, adjusted for the time value of money, to determine the profitability of an investment.

Capital Budgeting

The process of analyzing and selecting various proposals for capital expenditures to determine their value and impact on the organization's financial performance.