To Encourage Customers to Open Mail Offering Them a Subscription

question 63

Multiple Choice

To encourage customers to open mail offering them a subscription to Home Companion,the front of the envelope advised there was a gift inside.Inside was an attractively laminated bookmark.This is an example of combining direct marketing with:

• A)personal selling
• B)specialty advertising
• C)place-based media
• D)product placement
• E)advertising

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Definitions:

Graveyards

Designated areas for burying the dead, typically attached to churches and located in communities.

New York City

A major city in the United States known for its significant cultural, financial, and media influence globally; located in the state of New York.

Precausal Thinking

Piaget’s description of the reasoning of young children that does not follow the procedures of either deductive or inductive reasoning.

Decentered Reasoning

A cognitive development stage where individuals can consider multiple aspects of a situation simultaneously and understand perspectives other than their own.