Which of the Following Statements About the Use of Broadcast

question 65

Multiple Choice

Which of the following statements about the use of broadcast media by the direct-marketing industry is true?

• A)Direct-response advertising is the broadcast industry does not use support advertising.
• B)More direct-response advertising is broadcast on radio than on television.
• C)The use of broadcast media over the next five years is expected to increase at a faster rate than ever before.
• D)The two-step approach is often used with direct-response advertising on the radio.
• E)When a toll-free number is included in a direct-response ad,it is called support advertising.

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