Direct Marketing

question 32

Multiple Choice

Direct marketing:

• A)is not a useful tool for a company that is using an integrated marketing communications plan
• B)seeks the same objectives as advertising,sales promotion,and personal selling strategies in an IMC plan
• C)is one of the slowest growing forms of promotion in terms of dollar expenditures
• D)can generate immediate behavioral response
• E)is accurately described by all of the above

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Definitions:

Retained Earnings

The portion of a company's profits not distributed as dividends to shareholders, but retained for reinvestment in the business or to pay off debt.