For Market Segmentation and Targeting,direct Marketers Rely Most Heavily On

question 27

Multiple Choice

For market segmentation and targeting,direct marketers rely most heavily on:

• A)primary qualitative research
• B)census data
• C)a database
• D)survey responses
• E)focus groups

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Definitions:

Network Diffusion

The process through which information, ideas, or trends spread through a network, such as social networks, affecting its participants.

Social Media Messages

Communications shared through social media platforms intended to engage, inform, or influence the audience.

Chatbots

Computer programs designed to answer questions that mimic conversation with people using artificial intelligence.

Online Fundraising Auction

A digital event where goods or services are sold to the highest bidder, with the proceeds typically going to support charitable causes.