Advertisers Can Measure the Relative Effectiveness of a Direct Marketing

question 87

Multiple Choice

Advertisers can measure the relative effectiveness of a direct marketing campaign quickly by looking at:

• A)cost per thousand (CPM).
• B)the breakeven point.
• C)reach and frequency.
• D)cost per order (CPO).
• E)net sales.

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Definitions:

State Income Tax

Taxes levied on income by individual states, varying widely in rate and structure from state to state.

Social Security

A government program that provides financial assistance to people with insufficient or no income, especially the elderly, disabled, and families with dependent children.

Federal Unemployment Taxes

Taxes paid by employers to fund the federal government's oversight of the state unemployment insurance programs.

State Unemployment Taxes

Taxes imposed by state governments on employers to fund unemployment compensation programs for workers who have lost their jobs.