An Ad in an Office Building Elevator for a Local

question 34

Multiple Choice

An ad in an office building elevator for a local Mexican restaurant is an example of:

• A)a sales promotion
• B)stationary advertising
• C)transit advertising
• D)aerial advertising
• E)free-form advertising

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Definitions:

Zone of Indifference

A range in which attempts to influence a person will be perceived as legitimate and will be acted upon without a great deal of thought.

Authoritative Requests

Commands or directives issued by individuals in positions of authority that are expected to be followed.

Critical Evaluation

The process of judiciously analyzing and judging the value or merit of something.

Zone of Indifference

The range within which individuals are indifferent to making a choice between different options because the differences are perceived as minimal.