Kimberly-Clark Used All of the Following EXCEPT _________________ in Their

question 54

Multiple Choice

Kimberly-Clark used all of the following EXCEPT _________________ in their brand integration strategy.

• A)sweepstakes
• B)television and radio ads
• C)in-store billboards
• D)people dressed in walkabout packages of Kimberly-Clark products
• E)online advertising

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Definitions:

Snowball Sampling

A non-random sampling technique where existing study subjects recruit future subjects from among their acquaintances.

Replicate Features

The duplication or reproduction of certain characteristics or functionalities in a study or system to ensure repeatability or reliability.

Random Digit Dialing

A method used in survey research where telephone numbers are generated randomly to reach a wide and representative sample of people.

Publicly Listed

Pertains to a company or entity whose shares are traded on a stock exchange, allowing public investors to buy and sell its stock.