A Company Wishing to Advertise to a Very Specific Target

question 26

Multiple Choice

A company wishing to advertise to a very specific target market with a message designed to aid comprehension of the product benefits offered should use:

• A)transit advertising
• B)billboards
• C)rolling boards
• D)aerial advertising
• E)none of the above

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Definitions:

Presbyopia

Loss of elasticity in the eye lens that makes it harder to focus on nearby objects.

Aphakia

The absence of the lens in the eye, which can occur naturally or can be surgically or accidentally removed.

Amblyopia

A vision development disorder where an eye fails to achieve normal visual acuity, often referred to as "lazy eye."

Diplopia

A medical condition also known as double vision, where a single object is perceived as two overlapping images.